Khel Dil Mein Hai

Khel Dil Mein Hai encapsulates the true spirit of sportsmanship. It is to remind us to connect with the spirit of the game regardless of the result. As the song goes ‘Khel ki wajah haar jeet nahin, khel tou zindagi ka maani hai’. This passion anthem is the steppingstone for our youth centric strategy with the goal to create affinities within the youth of Pakistan and garner brand love. Let’s all embrace the passion within us.